The Frontier of Brand Experience is Changing Fast 

Join Barbarian, New Generation, and Genspark AI for an engaging conversation on AI, evolving consumer behavior, agentic internet, and the future of adaptive brands.


Consumer expectations are accelerating, and the proliferation of AI across the digital landscape is radically changing how they discover and interact. Brands need a new approach to thrive in this era of experience transformation. We believe that to exist for the new consumer, the modern brand must become an Adaptive Brand: intelligent, customer-centric, and infinitely expressive.


Join us as we explore what this shift means for brand experience, commerce, and customer engagement. 


Moderated by Lia Haberman


Founder of ICYMI and a top industry voice covering brand leaders, from the platforms, communities, and creators that drive growth.


Featured Panelists:


Wen Sang

Co-Founder & COO, Genspark AI


Jeff Blackman

Managing Director, Barbarian 


Jonathan Arena

Co-Founder, New Generation

 


Barbarian

Leading brands to the forefront of adapative solutions for the new era of AI consumers.


New Generation

Powering AI-native web technology behind the future of agentic commerce experiences. 


Genspark AI 

Reimagining information discovery through specialized AI agents and autonomous technology.


 

Location and Date


CAN Boat- Jetée Albert Edouard

Located in the Port de Cannes, 

directly next to the Palais des       

Festivals


Wednesday, 24 June

2:45pm-3:45pm

 

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